Monday, January 31

Persuasive power of the post-it

Anyone sending things in to agents or competitions should consider the 2005 research by Randy Garner which found that people were more than twice as likely to respond to a survey if it had a hand-written post-it note on it.

This much exceeded the effect of a hand-written note on ordinary paper.  What is it about post-its?  Researchers found that not only did more surveys get returned, but they were more fully answered! 

And for the lazy, apparently even a blank post-it note has a slight beneficial effect.  Well, it's worth experimenting with.  Just don't use those cheap ones which fall off.

Garner, R. (2005). Post-It Note Persuasion: A Sticky Influence. Journal of Consumer Psychology. 15(3), 230-237.

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